Sport della vita
To promote its 2011 collections, Ellesse hired the legendary illustrator Robert McGinnis – famous for Sixties movie posters including Breakfast at Tiffany’s, Barbarella and some of James Bond’s greatest adventures.
He was commissioned to produce four pieces of art, each celebrating an iconic Italian destination: Portofino in springtime, summer on the Amalfi Coast, autumn in Rome and winter in Cortina d’Ampezzo.
Ellesse flew me out to all four places to write the travel features that would accompany McGinnis’s superb artwork in two special magazines. These were distributed at sales points for Ellesse across the English-speaking world.
▶ AUTUMN AND WINTER
Rome and Cortina d’Ampezzo
▶ SPRING AND SUMMER
Portofino and the Amalfi Coast
I also supplied copy for a series of postcards featuring the illustrations, and further promotional material for the 2011 collections in print and online.