The Famous Grouse Famous 100 Pubs was a massively successful newspaper campaign for the brand. Brokered by the media agency MEC, it won the “best alcoholic drinks” category in the 2011 Campaign Media Awards.

Using pub recommendations submitted to the Famous Grouse microsite, I researched and wrote the whole of the 2010 guide (included with the Sunday Telegraph and published online) and a series of pre-promote ads. Original photography was by Andy Paradise.