Study in Wales In 2019, Global Wales decided on a full refresh and relaunch of Study in Wales – a brand that works on behalf of all eight Welsh universities. The creative agency Smörgåsbord was engaged to design a new identity, bringing Study in Wales into the same graphical family as Wales.com, VisitWales.com, TradeandInvest.Wales and […]
Wales.com In 2018, the Welsh Government embarked on a project to refresh its public-facing websites, producing a new digital gateway for the nation. I was commissioned by Smörgåsbord – the creative agency responsible for the acclaimed Wales rebrand in 2016 – to plan, commission and produce a large amount of entirely new content for the […]
Strategies for Growth Encompassing a website, newsletter and magazine, Strategies for Growth was created to help Grant Thornton maintain its position as “the growth experts of the professional services market”. I’ve worked on a range of commissions for the brand: ghosting columns, interviewing executives and writing research features. ▶ ENTREPRENEUR TO PHILANTHROPIST The charitable legacy […]
Copenhagen This was a project for VisitDenmark, the Danish national tourist office, to promote Copenhagen as a “free-spirited and fun-loving capital”. I was sent to the city to explore its design heritage, shopping, waterside culture, nightlife, food and drink. The brief had a strong environmental angle, in preparation for the COP15 climate summit of November […]
Timeless icons Breguet, part of Swatch Group, chose the Telegraph for a print and online campaign in 2016-17. I was commissioned to produce a series of sponsored articles that leveraged the brand’s history, literary heritage, famous owners and opera sponsorship. ▶ BREGUET AND THE ART OF WATCHMAKING ▶ BREGUET IN FILMS AND LITERARY TRIBUTES ▶ […]
The Famous 100 The Famous Grouse Famous 100 Pubs was a massively successful newspaper campaign for the brand. Brokered by the media agency MEC, it won the “best alcoholic drinks” category in the 2011 Campaign Media Awards. Using pub recommendations submitted to the Famous Grouse microsite, I researched and wrote the whole of the 2010 […]
Dylan Thomas centenary In 2014, Visit Wales partnered with the Telegraph to celebrate the centenary of Dylan Thomas’s birth. As well as running sponsored articles in print, the newspaper created a microsite that hosted videos, poetry readings, interactive maps and competitions. The backbone of the campaign was a portfolio of 100 short features about Dylan’s […]
ContentLive ContentLive is a network of websites created by Progressive Content for RBS, NatWest and Ulster Bank. It carries original editorial aimed at SMEs, providing advice, insight and expert comment. I’ve contributed articles on a range of topics, from entrepreneurial cities to the dynamics of Brexit. ▶ THE APPRENTICE’S SORCERER A profile of Welsh training […]
The new space race In 2017, Boeing launched a campaign with the Telegraph to publicise its work as a private space contractor. I was commissioned to put together a long-form piece about the likelihood of a piloted mission to Mars. I interviewed space scientists, engineers and astronauts to write a multimedia feature for the Telegraph […]
This is Wales: Trade & Invest The Welsh Government Trade and Investment team maintains a dedicated website and produces a portfolio of print publications each year – including a flagship annual magazine, This is Wales. I was commissioned by the creative agency Smörgåsbord to produce an entirely new edition, revamping its look and format. I […]