Commercial projects

Contract magazines, promotional inserts, advertorial supplements, sponsored microsites, annual reports… whenever journalistic flair is needed on a commercial project, I can provide it.

It’s not just about delivering top-class content. I’m used to managing client expectations, ensuring copy is always on brand and keeping the approvals process running to schedule. Here are some of the services I offer.

  • Copywriting. Great content begins with a clear brief. I'll ask the right questions and craft copy that's entirely focused on your goals.
  • Editing and project management. I can look after projects from brief to approval, working in close cooperation with the client, agency and design team.
  • Consultancy. If you’d like to discuss how your content might be improved, I’m happy to help.

See below for some examples of my work, or drop me a line to find out more.

SELECTED PROJECTS

Wales.com


Client: Welsh Government

The main public-facing website for Wales, forming part of the nation’s new digital gateway.

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Sport della Vita


Client: Ellesse

A campaign based on classic illustrations of iconic Italian destinations.

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The new space race


Client: Boeing

Newspaper and online features on space exploration and prospective Mars missions.

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A new look at the Costa Brava


Client: Spanish Tourist Office

A tabloid supplement and additional print ads, based on original travel writing and photography.

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Explore St Kitts


Client: St Kitts Tourism and British Airways

An award-winning campaign for the first direct UK flights to the Caribbean nation.

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Dylan Thomas centenary


Client: Visit Wales

A major online and print campaign, creating 100 articles to celebrate the poet’s life and work.

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Copenhagen


Client: VisitDenmark

A newspaper insert exploring the Danish capital, based on original research and travel writing.

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Timeless icons


Client: Breguet

A promotional series harnessing the brand’s literary heritage, famous devotees and opera sponsorship.

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This is Wales: Trade & Invest


Client: Welsh Government

Wales’s annual magazine aimed at driving inward investment.

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The character of Ireland


Client: Tourism Ireland

A print supplement on cross-border tourism, based on original material from travel writers and photographers.

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The Famous 100


Client: The Famous Grouse

Recognised in industry awards, a cross-media campaign to celebrate Britain’s pub heritage.

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