Sport della vita To promote its 2011 collections, Ellesse hired the legendary illustrator Robert McGinnis – famous for Sixties movie posters including Breakfast at Tiffany’s, Barbarella and some of James Bond’s greatest adventures. He was commissioned to produce four pieces of art, each celebrating an iconic Italian destination: Portofino in springtime, summer on the Amalfi Coast, […]
A new look at the Costa Brava This was the Spanish Tourist Office’s centenary campaign to promote the Costa Brava, 100 years after the name was first coined by a Spanish journalist. Andy Paradise and I travelled to the Girona region to tour both coast and countryside. We were briefed to highlight the natural beauty, […]
The character of Ireland This was a commission from Tourism Ireland, the cross-border body that promotes both Northern Ireland and the Republic. Andy Paradise and I were sent around the north and north-west of Ireland with a brief to “promote the attitude and warm-heartedness of the Irish people”. For Andy, this meant as much time spent […]
Explore St Kitts This eight-page broadsheet supplement and microsite was St Kitts and Nevis’s first promotional activity with a UK newspaper. It represented a big marketing spend for the smallest and least populous nation in the Americas. Photographer Andy Paradise and I were sent out to the Caribbean to explore the islands and profile some of […]
In Touch In Touch was a special one-off guide sent out to applicants offered a place by Staffordshire University. The 32-page magazine aimed to show why candidates should choose Staffs Uni, with features on student life, profiles of current and former students and information about courses, the campus and preparing for the first term. ▶ […]
Horizon In 2017, Staffordshire University decided on a full relaunch of its alumni magazine, SA, which I had edited for four issues with the Birmingham-based publisher RileyRaven. We pitched and won the business in an open tender. On a tight budget, we put together the first edition of Horizon – a magazine that built upon the […]
SA: Staffordshire Alumni magazine In 2012, I was approached to be launch editor of a new alumni publication for Staffordshire University. Over the next five years, I put together four issues of SA. As well as keeping former students informed about the fast-growing university, the magazine aimed to showcase what was distinctive about Staffs to […]
The Source Every year, UCAS sends out The Source to every fresher starting an undergraduate course at a UK university or college. The 36-page guide, produced in association with the Telegraph, contains tips on all aspects of student life. I was asked to contribute articles to several editions of the magazine. ▶ WE ARE FAMILY […]
The Philanthropist Produced to mark the completion of the University’s 800th anniversary fundraising campaign, The Philanthropist illustrated how charitable donation is essential to teaching and research in Cambridge. I was commissioned to copy-edit the magazine and profile the work of the Centre of Governance and Human Rights. ▶ DIGITAL DEMOCRACY Technology and democracy in Sub-Saharan […]
Cambridge Judge Business School Cambridge’s management school publishes a range of content on its websites, taking in news, course information, research insights, business profiles and special features. I’ve provided editorial services to many departments of the school, including the MFin, MBA and Executive MBA programmes, Executive Education and the Entrepreneurship Centre. ▶ SCHOOL IMPROVES GENDER […]